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Sudha Pennathur, LP.
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William Rogers

“We are honored to be a part of this long tradition by Sudha Pennathur to give back during the holiday season. This year the holidays are going to be hard for most people, but especially tough for the vulnerable populations SF Goodwill serves.

The proceeds from Sudha’s Treasures will benefit our mission. We are grateful and excited that Sudha is on our board and actively working with us to create second chances through training and the dignity of work.”

-William Rogers, President & CEO of SF Goodwill.

Jim Prigoff

“In addition to working directly with each customer on design and concept, she [Sudha] goes to India four times each year to be sure there is total product follow through. Working with the master crafts people, often found in remote villages and locations, she is able to supply product of remarkable quality and craftsmanship. Perhaps, best of all, in a pipeline filled with endless delivery problems and monotonous designs, she has a remarkable record of on time delivery with unique product offering. Her staff in Delhi is on top of each order on a daily basis. I highly recommend Sudha’s House of Pennathur as a profitable and reliable company to do business with.”

-Jim Prigoff, Past President of the Womenswear Division at Levi Strauss & Co.

Doug McConnell

“I’ve been a friend, admirer and supporter of Sudha’s extraordinary work for a very long time. This year, my colleagues at Parks California and I are deeply honored to be recipients of her generosity and yours during the holiday season.

Your purchase during this year’s magnificent Sudha Sale will enable us to launch an exciting new initiative to convey the “Untold Stories” of California’s world-class system of State Parks to millions who have never benefited from hearing them.

As an honorary State Park ranger and member of a six-generation California family, our beloved State Parks have enriched my life beyond measure. Parks California and I want to give that gift to everyone in the state. These parks of ours are global treasures and we deeply appreciate your help in making them relevant and accessible to each and every Californian.

-Doug McConnell – award winning journalist, Host and Co-Creator of OpenRoad on NBC, Host “Bay Area Backroads” series on KRON Television.

Richard Marcus

“Sudha is a creative wizard. She is able to take traditional products, give them her special twist, and adapt them appropriately for the world’s biggest market: America.”

-Richard Marcus, Former Chairman and CEO of Neiman Marcus

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Sudha Pennathur

“Our mission is to create a better life for our artisans, our staff and our community.

We offer luxury  “Sudha”  branded gifts, jewelry, and home textiles that are timeless and of lasting value.  Created by artisans from 5 countries using sustainable resources, modern production technologies, and old-world craftsmanship.

100% of the profits from this online sale will be donated to our local community and to our artisans.”

-Sudha Pennathur, Founder & CEO

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Bringing the best of our Live Holiday Store to your home!
17th Annual Sudha Benefit Sale Goes Online

Profits from the Sudha Benefit Sale are donated to

-Items are 50% to 75% below retail
-Quantities are limited and many are one of a kind

Treat yourself while still giving back to our community

Alan Nazareth

“Sudha Pennathur is the most outstanding, innovative and dynamic woman entrepreneur that I know. I first met her when I was Consul General of India in New York during the 1986 -89 period, when she came to invite to a show of her traditional Indian jewellery and gift items at the Saks Department Store on Fifth Avenue. Since then I have seen her steady progress to great heights in this highly competitive field. She has made a great contribution to the promotion and marketing of high quality traditional Indian jewellery and gift items in the US. India, particularly its artisans in Rajasthan and Tamilnadu, are deeply grateful and highly appreciative of this; so are the Indian NGOs which she has been generously supporting.”

-Alan Nazareth served in India’s diplomatic and consular missions in Tokyo, Rangoon, Lima, London, Chicago and New York and as India’s High Commissioner to Ghana and Ambassador to Liberia, Upper Volta, Togo, Egypt, Mexico, Guatemala, El Salvador & Belize.

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