Who is Sudha?

Sudha Pennathur LP collections are handmade by artisans using sustainable resources, modern production technologies, and old world craftsmanship. More importantly, they convey a sense of story – stories that evoke, fascinate, and charm. Authentic stories, with soul. And for over twenty eight years, retailers have differentiated themselves with her unique jewelry designs, apparel lines, and home accessories.

About Sudha

Sudha Pennathur is a nationally renowned Indian designer based in California.  Working with award-winning artisans and hundreds of craftspeople in India, Bali, Thailand, Egypt, and Italy, she designs and produces unique jewelry, accessories, and decorative arts for the home. “I merge the East and the West,” Sudha says. “I take the work of Indian master craftsmen and translate it to suit Western tastes.” She sells more than 1,200 styles of jewelry, textiles, accessories and ornaments in some of America’s most famous retail institutions, including Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman.

About the Artisans

Sudha Pennathur LP has employed more than 2,000 artisans across five countries and three generations to produce collections for prestigious stores, catalogs and museum stores across the US. “When we started working in India,” says Sudha, “finding master craftsmen was a challenge. So we asked those we found to develop studios. Then we urged them to send their children to school. Now, these children are grown up and work with their parents, and they understand computers and cycle time.”

Unique jewelry designs: From simple necklaces to one-of-a-kind statement pieces, our jewelry is crafted by skilled silversmiths from Jaipur and Bengal, using traditional techniques

Home accessories: The craftsmen for our home accessory lines use classic techniques and modern fulfillment systems. For example, the Jaipur family has been making indigo print bedding in Sanganer, India, for over 200 years, using traditional, natural materials such as molasses, indigo, and vegetable dyes, and hand stamping patterns from carved wooden blocks. The dyed fabric is carted by camel through the desert for finishing, and each piece is inspected by a quality assurance team in Delhi.

Christmas collection: Zardozzi, Chikankari, Kantha and mirror work are all reflected in the elaborate gold ornaments and embroidery for our Christmas decorations.  Handed down from one generation to the next, the artisans employ different Indian embroidery styles.

Artisan scarves: Master printers employ ancient printing techniques to create our luxurious silk and cotton scarves and woven wool shawls.

Make an Appointment for a Private Showing of Our Lines

Would you like to learn more? Then please contact us for an appointment to view our exclusive designs, and discuss how we can tailor them to your catalog’s collection.

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