10th Annual Sudha Sale

The Annual Sudha Sale Benefit is slated for 2 weekends – November 9, 10 and again on 16th and 17th  at Strawberry Village in Marin County.


This being the 10th year, we have expanded our charities to 4 nonprofit institutions. Bread & Roses where we started the concept of giving though selling my collections of jewelry and textiles 10 years ago, has taken a life of its own. Through the commitment of innumerable volunteers, donors and friends we have raised substantial amounts of money. The pop up store which is normally  for 2 weeks, gets donated by individuals or shopping centers and whatever the House of Pennathur sells of its merchandise at retail during this time is  donated to chosen nonprofit institutions that impact our communities.

I don’t need to tell you the far reaching impact of the work Bread & Roses does to uplift people isolated from society by bringing hope and healing through live professionalentertainment.  Our gift to them furthers their mission and supports some of the 600 shows they perform each year.

Angel Island Conservancy works in partnership with Angel Island State Park to raise funds to offer  Scholarship Programs, funding visits for under-served students or implementing an Interpretation Master Plan to elevate Angel Island to a Bay Area must-see destination.

Gateway Public Schools – This year we chose this institution as a beneficiary of the Sudha Sale, not only because its Principal Sharon Olken has positively impacted WPO where I am a member, but also has told a compelling story of the remarkable work that they are doing with students to prepare them for their future. We believe that through education we can impact the youth in this school to fulfill and change their lives for the better and prepare them for college.

Lastly, we have included The Friendship Club as a beneficiary. Juliet Erikson who taught us  the “Art of Persuasion”, made a strong pitch to help this institution that engages, educates and empowers girls at risk in Nevada County.

I hope to see you all at the opening at Strawberry Village in Mill Valley, right off the freeway at the Tiburon Blvd exit on 101.

Art to Heart: Bread & Roses’ 2013 Spring Benefit – Bread And Roses

Art to Heart: Bread & Roses’ 2013 Spring Benefit
Posted by: mhubler on May 29, 2013
Tagged in: Tim Hockenberry , The Jazz Cats , special event , non-profit , Michael Pritchard , live music , Julia Morgan Ballroom , Healing Power of Live Music , fundraising , Founder’s Circle , community support , benefit , Audrey Auld , Art to Heart
Bread & Roses held its “Art to Heart” fundraising event/concert on April 23. Thanks to everybody who helped make it a big success! Our wonderful emcee Michael Pritchard reminded the attendees about why it is important to support Bread & Roses’ mission and about how live music makes a huge impact on those who are isolated.
Cassandra Flipper awarded Sudha Pennathur the first “Labor of Love” award, in recognition of twelve years of extraordinary generosity and devotion to Bread & Roses’ mission. Renowned designer, successful businesswoman, tireless community contributor, gifted amateur photographer, and former Board Chair, Sudha started volunteering her services in 2001, spent six years on the Board of Directors, and has put on an annual benefit, “The Sudha Sale”, with proceeds donated to Bread & Roses, since 2003….

READ MORE: via Art to Heart: Bread & Roses’ 2013 Spring Benefit – Bread And Roses.

Cindy Wilson of WilsonWest talks Strategic Social Responsibility

Strategic Social Responsibility in the Spotlight: Sudha Pennathur

Here at Wilsonwest, we like to emphasize to each of our corporate event management clients the importance of strategic social responsibility. What does this mean? Different companies may have their own definitions, but I like to encapsulate this concept as “doing the right thing in ways that will also benefit your company.”

Mind you, I’m not talking about some sort of philanthropy-with-strings-attached. I’m talking about looking for opportunities to do good within the scope of your ordinary business activities (as opposed to simply writing a huge check every year around tax time).

Over the months to come, I plan to highlight people and companies that personify strategic social responsibility. The first such person who comes to mind is my dear friend Sudha Pennathur.

– See more at: http://www.wilsonwest.com/strategic-social-responsibility-in-the-spotlight-sudha-pennathur/#sthash.CVUFT2oi.dpuf

Marin Scope: Sudha Sale Sustains – Benefits Bread & Roses

Click HERE to go to Marin Scope Article

Sudha Sale Sustains

Sudha Sale sustains

Sudha Sale Sustains

Precious stones: Susan Spielman (left) and Aimee Brown alongside Pennathur, wearing some of her finest jewelry. Brown is wearing Pennathur’s “coffee bean” diamond necklace. The necklace is made of thousands of black diamonds and costs upwards of $30,000. Gregory Andersen/Marinscope.

Posted: Wednesday, November 14, 2012 12:46 pm | Updated: 3:27 pm, Wed Nov 14, 2012.

By Gregory Andersen | 0 comments

World-renowned entrepreneur and designer Sudha Pennathur’s keen eye for fashion may only be exceeded by her genuine, heart-warming personality. For Pennathur, the purpose of her product line is neither for profits nor fame. It’s sustainability.

Each year, the Indian-born businesswoman-turned-fashionista returns to her native country to work with an elite group of craftspeople who assist in inspiring and designing her products. Upon returning to the U.S., she sells the crafts and reinvests much of the profits back into the lives of the Indian craftspeople.

Pennathur said her charitable donations embody the thought behind both her fashion line and her business approach.

“I think I wouldn’t be where I am if it wasn’t for my community,” Pennathur said. “It’s an unbeatable combination – East meets West. Ultimately, it’s just one large world we live in, and we need to benefit each other in everything we do.”

Pennathur grew up in India, attending school in New Delhi and college in Bombay. She moved to the U.S. and earned her master’s degree in business at the University of Washington before beginning a career at Levi Strauss.

After working her way up through the business side of the fashion world, Pennathur left Levi Strauss and returned to India.

“I wanted to see what I could do from India in terms of artisans,” Pennathur said.

Each year, India selects 10 awardees who have excelled in their respective crafts, be it silversmithing, textile weaving or embroidering. Pennathur began working with these national-award winners, selling their creations to high-end retail stores, museums and household consumers.

Part of the money she reinvests into the Indian craftspeople is for education. The children of the craftspeople are now able to afford schooling and are able to expand their families’ business. According to Pennathur, she is currently working with the third generation of artisans.

But the beneficiaries of Pennathur’s generosity are not limited to India.

For the past nine years, Pennathur has hosted her annual Sudha Sale to benefit Bread & Roses, a Marin County charity. She has also worked with The Redwoods and other Marin organizations.

This year, the Sudha Sale has set up shop at the Town Center Corte Madera to benefit Bread & Roses and Angel Island Conservancy, a group dedicated to revitalizing Angel Island State Park.

Last weekend, the first of the Sudha Sale’s two scheduled weekends, Marin residents flocked to get a glimpse of Pennathur’s latest fashions. This year’s sale features a special selection of holiday décor for Christmas and Hanukkah.

The Sudha Sale will be open for the second straight weekend, beginning Nov. 17. Hours are Saturday, 10 a.m.-6 p.m.; and Sunday, 11 a.m.-6 p.m. For more information on the Sudha Sale, visit pennathur.com.

Contact Gregory Andersen at gandersen@marinscope.com.

Sudha Treasures Benefit Sale opens November 9th in the Town Center

As evening settled over the Corte Madera Town Center, the Ninth Annual “Sudha Sale” got off to a fine start on Friday, November 9 with crowds of expectant shoppers entering a world of Sudha Pennathur’s imagination.   The old Ann Taylor store had been re-imagined as a colorful, jewel-toned gallery selling artisanal goods from India and the Far East, all designed by Sudha and crafted by her team of hundreds of artisans.   Playful kantha scarves held their own; finely-woven pashminas and gem-encrusted necklaces contrasted with costume pieces; colorful skirts and jackets anchored one side of the room while whimsical bags, holiday ornaments, and decorative items highlighted the other.   A buffet of pizza, ceviche, brownies and drinks kept energy high as shoppers took in the scene.

The highlight of all, of course,  was the fact that all profits from the sale of these goods would benefit Bread and Roses and Angel Island Conservancy, two local non-profits supported wholeheartedly by Sudha for many years.   With the room full and buzzing, Doug McConnell  introduced Sudha in a short talk that underscored her great commitment to her community over the years and the grace with which she manages it all.    Sudha followed, to speak of her long appreciation for Bread and Roses and the remarkable work it does all year and and for the historic and natural significance of Angel Island  She also thanked the dedicated volunteers and staff from both organizations who had helped set up the sale and are critical, day in and day out, to the continued success of these groups.

 Photos courtesy Jon D’Alessio & Jim Prigoff

From the Bread & Roses Fall Newsletter:

from the…
Bread & Roses Key Notes, Issue 71

Ninth Annual Sudha Sale to Benefit Bread & Roses

The Ninth Annual Sudha Sale — benefiting both Bread & Rosesand The Angel Island Conservancy — will be held at the Corte Madera Town Center November 9 -11 & 16 – 18. The sale will feature hand-crafted scarves, clothing, jewelry, holiday ornaments and home décor from the collection of acclaimed designer Sudha Pennathur whose work is sold throughout the world in prestigious stores, museum shops and catalogs.

A Friends & Family reception will be held on Fri. Nov. 9th from  5 – 8 pm with celebrity host Doug McConnell of “Bay Area Backroads.”


With wholesale prices for shoppers, Sudha Sale Hours are: Fri. Nov. 16 from 10 am-5 pm, Saturdays, Nov. 10 & 17 from 10am-6pm & Sundays, Nov. 11 & 18 from 11am-6pm.

For sale updates, visit Bread & Roses and for information on Sudha Pennathur’s work and designs, visit her website.

Photo: Designer Sudha Pennathur with some of her creations for this year’s Sudha Sale. Photo Collage Courtesy Sudha Pennathur, Photo of Sudha by Usha Kris

Kantha Embroidery as Throws

What is unique about this technique from West Bengal is that long before sustainability was a buzz word, the women in Calcutta region would embroider on old cotton saris and recycle them for homes.  Many of the saries were so well worn they would be patched together and that would lend an air of authenticity.

To create these works of art, women would gather multiple layers of assorted cotton saris and  sew them together. Then with weights placed on each corner to stretch the fabric, the women do a running stitch through the many layers. The stitches often are interspersed with alternating long and short stitches.  Often the threads for the embroidery are drawn out of the edges of the saris! Because the saris have been worn for long and washed repeatedly, the colors are often muted and to our modern eye look sophisticated.  Since it is as lovely from either side, it is reversible!

Each woman uses her imagination to do the quilting.  Every piece thus becomes one of a kind.

The works of these village women is carefully brought to the West by Sudha and is now available at select stores and on the web.


Social Sustainability

When we think about the word “sustainability” today, we generally understand it connoted to mean something ecologically friendly. However often forgotten is the social aspect that comes with the principles of sustainability. Sudha’s designs not only embody this ecologically aware notion of the word but also reach one step further into the realm of social sustainability. Each of her designs is carefully hand crafted by artisans in India. Sudha works directly with these master craftsmen to take the crafts that have been passed down in their family for generations and adapt them to creating works of art for American consumers.

Thus when an American woman steps into Bergdorf Goodman to purchase one of Sudha’s exquisitely hand embroidered zardozzi tree skirts, an ornament from Saks Fifth Avenue or an Indigo dyed, hand block printed duvet cover from The National Geographic catalog, she not only purchases a work of art, but she is recognizing that these items have been especially and uniquely crafted by some artisan and that by purchasing it she is helping support them and their families. House of Pennathur forges these global connections by delving into markets that would otherwise remain untapped in an increasingly technological world. Rather than distancing the consumer from the production process of her works, Sudha strives to imbue each work with the meaning, feeling, and warmth of human connection.

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