Cindy Wilson of WilsonWest talks Strategic Social Responsibility

Strategic Social Responsibility in the Spotlight: Sudha Pennathur

Here at Wilsonwest, we like to emphasize to each of our corporate event management clients the importance of strategic social responsibility. What does this mean? Different companies may have their own definitions, but I like to encapsulate this concept as “doing the right thing in ways that will also benefit your company.”

Mind you, I’m not talking about some sort of philanthropy-with-strings-attached. I’m talking about looking for opportunities to do good within the scope of your ordinary business activities (as opposed to simply writing a huge check every year around tax time).

Over the months to come, I plan to highlight people and companies that personify strategic social responsibility. The first such person who comes to mind is my dear friend Sudha Pennathur.

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