Shoppers Enjoy 50-70% off Hand-Crafted Holiday Gift Items While Giving Back

 Equal Rights Advocates, Whistlestop and North Bay Children’s Center to Benefit from Proceeds of Sale


October 11, 2017 (Tiburon, CA) – Sudha Pennathur announces the Fourteenth Annual Sudha’s Treasures Benefit Sale, featuring exotic items from the collection of acclaimed designer Sudha Pennathur. The 2017 Sudha’s Treasures Sale will be held at the Corte Madera Town Center October 13-28, with 100% of the net proceeds benefitting local Bay Area nonprofits Equal Rights Advocates (ERA), Whistlestop and North Bay Children’s Center (NBCC) and other charities in India.


In India, Sudha Pennathur sponsors and mentors a select group of master craftspeople to create distinctive jewelry, scarves, decorative objects and other gift items.  Her designs are featured and sold in such prestigious stores as Bergdorf Goodman, Neiman Marcus & Saks Fifth Avenue as well as Sundance catalog, The Smithsonian, National Geographic Society, The Smithsonian and the Art Institute of Chicago.

Designer Sudha Pennathur with children from NBCC


The first Sudha Sale was held in 2003, when Sudha had the inspiration to open her goods to retail customers in a pop-up sale format, donating 100% of the proceeds to a local nonprofit. Each year, Bay Area shoppers enjoy incredible discounts on beautiful scarves, jewelry and gift items while giving back to their community. Over the course of the past 13 years, the Sudha Sales has donated over $250,000 to local nonprofits.


Every year the Sudha Sale supports craftspeople in India to continue their beautiful, labor-intensive artistic traditions while simultaneously giving generously to her local American community. According to Sudha, “Giving back is a fundamental value that was taught and practiced in my family. When we have enough to live and enjoy the fruits of our labor, there is nothing more rewarding than to share the wealth with others less fortunate and with those that can make a real difference in others’ lives. I love giving back to the community where I live and to the artisans who, through their products, made my career a success!”


Details About the 2017 Sudha Sale


2017 Sudha Sale Hours:

Friday, October 13, 4 – 8pm: Special opening reception

October 14 – 28, 10am – 6pm (Sundays 10am – 5pm)


Sudha Sale Location:

The 2017 Sudha Sale takes place at the Corte Madera Town Center, #325, inside the mall next to Crate & Barrel


About Sudha Pennathur

Since 1985, Sudha Pennathur has been designing and manufacturing high-end branded gifts, jewelry, scarves, and home textiles that convey a sense of story and luxury. These elegant, East-meets-West designs are interpreted through a contemporary, ethnocentric lens. Sudha’s collections appeal to women of all ages, who are fashion conscious but also love classic style. For information on Sudha Pennathur’s work and designs, visit


About Whistlestop

Founded in 1954 as Marin Senior Coordinating Council, Whistlestop promotes the independence, well-being and quality of life for older adults and people living with disabilities in Marin County. Whistlestop’s Active Aging Center provides delicious meals, educational classes, multicultural gatherings and helpful information and referral services. Whistlestop also provides special needs transportation services through Marin Access, a partnership of Whistlestop, Marin Transit and Golden Gate Transit, and operates Marin’s Meals on Wheels program, serving meals to over 250 homebound older adults each week in the Marin community. For more information about Whistlestop and its classes and services, visit


About NBCC

North Bay Children’s Center (NBCC) plays an important role in helping children develop to their fullest potential. For nearly 30 years, NBCC has been widely recognized as a leader in early care and education and provides North Bay families – the majority low-income – with high quality early child development programs that focus on academic readiness, foster good health, as well as comprehensive family support programs that promote self-sufficiency. NBCC serves 600 children and their families daily throughout thirteen center sites in Marin and Sonoma counties. To learn more visit


About ERA

Equal Rights Advocates is a national civil rights organization dedicated to protecting and expanding economic and educational access and opportunities for women and girls. Learn more at

Pokemon Go can make your employees more efficient!

At the WPO conference on May 6, 2017, the keynote speaker  was Jane McGonigal

The Engagement Economy.  She is from game and research development for  Institute of the Future.

  1. When game designer Jane McGonigal found herself bedridden and suicidal following a severe concussion, she had a fascinating idea for how to get better. She dove into the scientific research and created the healing game, SuperBetter. In this moving talk, McGonigal explains how a game can boost resilience — and promises to add 7.5 minutes to your life

  1. Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how

Her talk this morning  was about gaming and its use in the workforce.  Although many employees use company resources to play games, gaming itself benefits all since there is a part of the brain that fires up and keeps it active and engaged. It develops super empowered, hopeful individuals.

She concludes that the opposite of work is not play, but depression.

 The challenge for employers is to take these people and make them empowered at work.

She said that Pokemon Go energized players and when applied to a business context teaches us that:

  • There are, “On demand chances to succeed”
  • That nothing is scarce (there is plenty to go around)Therefore, there is a built in collaboration radar.
  • And the hope that there is always something around the corner (that is fun and exciting).

What should we call…?

Here is a fun exercise for all you women Entrepreneurs!


We know we call :

A shrewdness of apes

A congregation of alligators

A cauldron of bats

A sloth or sleuth of bears

A gang or an obstinacy of buffalo

a clowder, clutter, pounce, dout, nuisance, glorying, or a glare of cats

An army of caterpillars

Larvae of Craesus septentrionalis, a sawfly showing 6 pairs of pro-legs

A caravan of camels

A coalition of cheetahs

A murder of crows

A cowardice of dogs

A pod of dolphins

A convocation of eagles

A parade of elephants

A business of ferrets

A tower of giraffes

A flamboyance of flamingos

A bloat, or a thunder of hippopotamuses

A smack of jellyfish

A troop or mob of kangaroos

A conspiracy of lemurs

A troop or barrel of monkeys

A romp, a family, or a raft of otters

A prickle of porcupines

An unkindness of ravens

A colony or warren of rabbits

A crash of rhinoceroses

A dray or scurry of squirrels

An ambush or streak of tigers

A rafter, gang, or posse of turkeys

A venue of vultures

A wisdom of wombats

A zeal of zebras

What should we call a group of women entrepreneurs?

Scientifically, happiness is a choice

Here are some more reflections from the WPO conference on May 4, 2017 from  keynote speaker, Shawn Achor

I was always told it is very hard to break a habit. Listen to “The Happiness Advantage” by Shawn Achor on the TED talk:

“Scientifically, happiness is a choice,” Achor says. He explains that research has shown you can rewire your brain to make yourself happy by practicing simple happiness exercises every day for three weeks.

He says you can rewire your brain to make yourself happy by practicing simple happiness exercises.

And within 30 days, those habits change the neuropath ways of our brains and turn us into lifelong optimists.

  1. Gratitude Exercises. Write down three things you’re grateful for that occurred over the last 24 hours. They don’t have to be profound. It could be a really good cup of coffee or the warmth of a sunny day.
  2. The Doubler. Take one positive experience from the past 24 hours and spend two minutes writing down every detail about that experience. As you remember it, your brain labels it as meaningful and deepens the imprint.
  3. The Fun Fifteen. Do 15 minutes of a fun cardio activity, like gardening or walking the dog, every day. The effects of daily cardio can be as effective as taking an antidepressant.
  4. Meditation. Every day take two minutes to stop whatever you’re doing and concentrate on breathing. Even a short mindful break can result in a calmer, happier you.
  5. Conscious act of kindness. At the start of every day, send a short email or text praising someone you know. Our brains become addicted to feeling good by making others feel good.
  6. Deepen Social Connections. Spend time with family and friends. Our social connections are one of the best predictors for success and health, and even life expectancy.