Tenth Annual Sudha Sale to Benefit Bread & Roses, Angel Island Conservancy and Gateway Public Schools

courtesy of Marian @ Bread & Roses

October 22, 2013 – . The Tenth Annual Benefit Sale “Sudha’s Treasures” will take place Saturday – Sunday November 9 – 10, and 16 – 17 from 10 am to 6 pm at Strawberry Village Shopping Center in Mill Valley.  The sale features unique hand-crafted items from the collection of acclaimed designer Sudha Pennathur who is generously donating her works to benefit three nonprofits: Bread & Roses, Angel Island Conservancy and Gateway Public Schools.   Bay Area television celebrity Doug McConnell will kick-off the two-weekend sale at a Friends & Family reception on Friday, November 8 from 5-8:30pm.  For more info, visit

McConnell, star and producer of “OpenRoad,” is best known for his long-running series “Bay Area Backroads.”  At the preview reception, he will talk about Ms. Pennathur’s work in India where she travels each year to sponsor and mentor a select group of master craftspeople to create her distinctive line of jewelry, scarves, decorative objects, Christmas ornaments and other gift items.  Her works are featured in prestigious stores including Bergdorf Goodman, Neiman Marcus, Saks 5th Avenue, and in the National Geographic Society and the Art Institute of Chicago.

“Every year the Sudha sale benefits the craftspeople of India as well as Bread & Roses which brings live music to isolated people in the Bay Area,” said Cassandra Flipper Executive Director of Bread & Roses.  “We are grateful for Sudha’s incredible commitment to people globally and locally.”

Angel Island Conservancy is thrilled to be a beneficiary of the Sudha Sale for three years,” said Gail Dolton, Board President of the Conservancy.  “The funds donated will be put to good use as we continue our efforts to create an awe-inspiring visitor experience on Angel Island State Park.”

The Sudha Sale will feature wholesale prices for shoppers.  Hours are:  Friday, November 8 from 5pm – 8:30 pm; Saturdays & Sundays November 9 & 10, and 16 & 17 from 10am-6pm at  # 124 Strawberry Village Shopping Center in Mill Valley, next to La Boulange.

Bread & Roses, based in Corte Madera, brings hope and healing through live music to isolated audiences around the Bay Area. Angel Island Conservancy works in partnership with Angel Island State Park to raise funds and develop programs.  Gateway Public Schools provide a gateway to college for all students through a public charter high school and middle school in San Francisco. For additional information about Sudha’s designs and work in India, visit

10th Annual Sudha Sale

The Annual Sudha Sale Benefit is slated for 2 weekends – November 9, 10 and again on 16th and 17th  at Strawberry Village in Marin County.


This being the 10th year, we have expanded our charities to 4 nonprofit institutions. Bread & Roses where we started the concept of giving though selling my collections of jewelry and textiles 10 years ago, has taken a life of its own. Through the commitment of innumerable volunteers, donors and friends we have raised substantial amounts of money. The pop up store which is normally  for 2 weeks, gets donated by individuals or shopping centers and whatever the House of Pennathur sells of its merchandise at retail during this time is  donated to chosen nonprofit institutions that impact our communities.

I don’t need to tell you the far reaching impact of the work Bread & Roses does to uplift people isolated from society by bringing hope and healing through live professionalentertainment.  Our gift to them furthers their mission and supports some of the 600 shows they perform each year.

Angel Island Conservancy works in partnership with Angel Island State Park to raise funds to offer  Scholarship Programs, funding visits for under-served students or implementing an Interpretation Master Plan to elevate Angel Island to a Bay Area must-see destination.

Gateway Public Schools – This year we chose this institution as a beneficiary of the Sudha Sale, not only because its Principal Sharon Olken has positively impacted WPO where I am a member, but also has told a compelling story of the remarkable work that they are doing with students to prepare them for their future. We believe that through education we can impact the youth in this school to fulfill and change their lives for the better and prepare them for college.

Lastly, we have included The Friendship Club as a beneficiary. Juliet Erikson who taught us  the “Art of Persuasion”, made a strong pitch to help this institution that engages, educates and empowers girls at risk in Nevada County.

I hope to see you all at the opening at Strawberry Village in Mill Valley, right off the freeway at the Tiburon Blvd exit on 101.

Sudha Treasures Benefit Sale opens November 9th in the Town Center

As evening settled over the Corte Madera Town Center, the Ninth Annual “Sudha Sale” got off to a fine start on Friday, November 9 with crowds of expectant shoppers entering a world of Sudha Pennathur’s imagination.   The old Ann Taylor store had been re-imagined as a colorful, jewel-toned gallery selling artisanal goods from India and the Far East, all designed by Sudha and crafted by her team of hundreds of artisans.   Playful kantha scarves held their own; finely-woven pashminas and gem-encrusted necklaces contrasted with costume pieces; colorful skirts and jackets anchored one side of the room while whimsical bags, holiday ornaments, and decorative items highlighted the other.   A buffet of pizza, ceviche, brownies and drinks kept energy high as shoppers took in the scene.

The highlight of all, of course,  was the fact that all profits from the sale of these goods would benefit Bread and Roses and Angel Island Conservancy, two local non-profits supported wholeheartedly by Sudha for many years.   With the room full and buzzing, Doug McConnell  introduced Sudha in a short talk that underscored her great commitment to her community over the years and the grace with which she manages it all.    Sudha followed, to speak of her long appreciation for Bread and Roses and the remarkable work it does all year and and for the historic and natural significance of Angel Island  She also thanked the dedicated volunteers and staff from both organizations who had helped set up the sale and are critical, day in and day out, to the continued success of these groups.

 Photos courtesy Jon D’Alessio & Jim Prigoff

Postcard from Paris:

We were in Paris for the weekend. Christmas was in the air. The venerable department stores , Galleries Lafayette, Au Printems and Bon Marche were lit up in all their splendor! Surprisingly the “Holiday shop” was a fraction of the size of the American stores. Not too much variety in products and mostly glass ornaments some from Europe and mostly from  China! A real surprise.

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November was a month filled with store presence. I did two personal appearances- one at

Bergdorf Goodman followed by Saks Fifth Avenue in New York. Usha Kris was on hand to photograph the events. It was wonderful to hear comments about the line. A lot of signing of special pieces that customers bought at both the stores. Neiman Marcus on Union Square in San Francisco looked spectacular with its radiant colors in their trees where I had done the skirts and ornaments.

 December 2nd saw the opening of the annual “Sudha’s Treasures” a store space donated by the Town Center in Corte Madera. Thestore was a benefit for The Redwoods, a community of seniors. We raised more money over one weekend than we had done over 2 last year! A record contribution!


Sudha’s Treasures Last Day to Shop!

Sudha’s Treasures benefit store for The Redwoods is on its third day! The event has been a phenomenal success. The store was graced by Doug McConnell who did the opening ceremony. Gary Morgret and Dan Scannell, always on hand, made the store look spectacular with their displays. From the Board of Directors of the Redwoods Barbara Solomon, Jill Greenman, Joanne Spotswood worked hard to help set up the store. The House of Pennathur team Craig Potter (G.M. -as cashier), Jim Prigoff (Board Chair, as cashier), Usha Kris (Photographer), Ed Messerly (computer support) and Cesar worked untiringly to get the store’s products and systems up and running. The team work from the staff at the Redwoods and Board and other volunteers. was something to be proud of !

All this would not have been possible without the support of Stan

Hoffman of the Town Center in Corte Madera who generously donated the space for this non-profit event. With one day to go , we are all hopeful we will double our sales goal with my donation to the Redwoods. Please join us today.