The technological boom of the past two decades has led us into a feeling of hyper-connectedness with the outside world; yet, largely unacknowledged is the percentage of the world’s population who cannot be merely reached by the
simple click of a mouse. In an increasingly de-personalized world, House of Pennathur strives to reach these individuals and incorporate them into a larger global economy, to aid them and their families and truly sustain them by rekindling the passion for artisanal crafts in India.
Highly labor intensive these crafts are the life blood of the folks in India
For an example of the Gudri work featured at Nordstrom click here