Cindy Wilson of WilsonWest talks Strategic Social Responsibility
Strategic Social Responsibility in the Spotlight: Sudha Pennathur
Here at Wilsonwest, we like to emphasize to each of our corporate event management clients the importance of strategic social responsibility. What does this mean? Different companies may have their own definitions, but I like to encapsulate this concept as “doing the right thing in ways that will also benefit your company.”
Mind you, I’m not talking about some sort of philanthropy-with-strings-attached. I’m talking about looking for opportunities to do good within the scope of your ordinary business activities (as opposed to simply writing a huge check every year around tax time).
Over the months to come, I plan to highlight people and companies that personify strategic social responsibility. The first such person who comes to mind is my dear friend Sudha Pennathur.
– See more at: http://www.wilsonwest.com/strategic-social-responsibility-in-the-spotlight-sudha-pennathur/#sthash.CVUFT2oi.dpuf
Cindy Wilson of WilsonWest talks Strategic Social Responsibility Read More »
to her community over the years and the grace with which she manages it all. Sudha followed, to speak of her long appreciation for Bread and Roses and the remarkable work it does all year and and for the historic and natural significance of Angel Island She also thanked the dedicated volunteers and staff from both organizations who had helped set up the sale and are critical, day in and day out, to the continued success of these groups.
A Friends & Family reception will be held on Fri. Nov. 9th from 5 – 8 pm with celebrity host 
When we think about the word “sustainability” today, we generally understand it connoted to mean something ecologically friendly. However often forgotten is the social aspect that comes with the principles of sustainability. Sudha’s designs not only embody this ecologically aware notion of the word but also reach one step further into the realm of social sustainability. Each of her designs is carefully hand crafted by artisans in India. Sudha works directly with these master craftsmen to take the crafts that have been passed down in their family for generations and adapt them to creating works of art for American consumers.
Thus when an American woman steps into Bergdorf Goodman to purchase one of Sudha’s exquisitely hand embroidered zardozzi tree skirts, an ornament from Saks Fifth Avenue or an Indigo dyed, hand block printed duvet cover from The National Geographic catalog, she not only purchases a work of art, but she is recognizing that these items have been especially and uniquely crafted by some artisan and that by purchasing it she is helping support them and their families. House of Pennathur forges these global connections by delving into markets that would otherwise remain untapped in an increasingly technological world. Rather than distancing the consumer from the production process of her works, Sudha strives to imbue each work with the meaning, feeling, and warmth of human connection.
