10th Annual Sudha Sale
The Annual Sudha Sale Benefit is slated for 2 weekends – November 9, 10 and again on 16th and 17th at Strawberry Village in Marin County.
This being the 10th year, we have expanded our charities to 4 nonprofit institutions. Bread & Roses where we started the concept of giving though selling my collections of jewelry and textiles 10 years ago, has taken a life of its own. Through the commitment of innumerable volunteers, donors and friends we have raised substantial amounts of money. The pop up store which is normally for 2 weeks, gets donated by individuals or shopping centers and whatever the House of Pennathur sells of its merchandise at retail during this time is donated to chosen nonprofit institutions that impact our communities.
I don’t need to tell you the far reaching impact of the work Bread & Roses does to uplift people isolated from society by bringing hope and healing through live professionalentertainment. Our gift to them furthers their mission and supports some of the 600 shows they perform each year.
Angel Island Conservancy works in partnership with Angel Island State Park to raise funds to offer Scholarship Programs, funding visits for under-served students or implementing an Interpretation Master Plan to elevate Angel Island to a Bay Area must-see destination.
Gateway Public Schools – This year we chose this institution as a beneficiary of the Sudha Sale, not only because its Principal Sharon Olken has positively impacted WPO where I am a member, but also has told a compelling story of the remarkable work that they are doing with students to prepare them for their future. We believe that through education we can impact the youth in this school to fulfill and change their lives for the better and prepare them for college.
Lastly, we have included The Friendship Club as a beneficiary. Juliet Erikson who taught us the “Art of Persuasion”, made a strong pitch to help this institution that engages, educates and empowers girls at risk in Nevada County.
I hope to see you all at the opening at Strawberry Village in Mill Valley, right off the freeway at the Tiburon Blvd exit on 101.
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to her community over the years and the grace with which she manages it all. Sudha followed, to speak of her long appreciation for Bread and Roses and the remarkable work it does all year and and for the historic and natural significance of Angel Island She also thanked the dedicated volunteers and staff from both organizations who had helped set up the sale and are critical, day in and day out, to the continued success of these groups.
A Friends & Family reception will be held on Fri. Nov. 9th from 5 – 8 pm with celebrity host 
When we think about the word “sustainability” today, we generally understand it connoted to mean something ecologically friendly. However often forgotten is the social aspect that comes with the principles of sustainability. Sudha’s designs not only embody this ecologically aware notion of the word but also reach one step further into the realm of social sustainability. Each of her designs is carefully hand crafted by artisans in India. Sudha works directly with these master craftsmen to take the crafts that have been passed down in their family for generations and adapt them to creating works of art for American consumers.
Thus when an American woman steps into Bergdorf Goodman to purchase one of Sudha’s exquisitely hand embroidered zardozzi tree skirts, an ornament from Saks Fifth Avenue or an Indigo dyed, hand block printed duvet cover from The National Geographic catalog, she not only purchases a work of art, but she is recognizing that these items have been especially and uniquely crafted by some artisan and that by purchasing it she is helping support them and their families. House of Pennathur forges these global connections by delving into markets that would otherwise remain untapped in an increasingly technological world. Rather than distancing the consumer from the production process of her works, Sudha strives to imbue each work with the meaning, feeling, and warmth of human connection.