I am gearing up for our 7th Annual Sudha Sale to benefit Bread & Roses, but this year the sale will also be for the benefit of The Redwoods. Please see the media release below:
Sudha Sale to Benefit Bread & Roses and The Redwoods, Sudha Pennathur, a celebrated international designer, brings us the Seventh Annual Sale to benefit Bread & Roses and The Redwoods. The store located at The Corte Madera Town Center will open for 2 weekends – November 7, & 8th and November 14th and 15th.
Sudha a long time friend of Bread & Roses is known for her original designs under the name of House of Pennathur, which she founded 24 years ago after a successful career at Levi Strauss & Co and other corporations.
Born in India she shocked the business community by trading in her six-figure salary to follow a dream to design and produce jewelry and scarves by reviving the arts of India.
Sudha has helped revive crafts, some of which were nearing extinction. Working with award winning artisans and hundreds of craftspeople in India, she uses materials available from nature and fabricates intricate jewelry, hand embroidered jeweled ornaments, or uniquely woven scarves, each a work of art and a keepsake that combines form and function.
Eco sensitive, her fabrics are often vegetable dyed, hand printed, and made with antique recycled materials to give it that unique flair. Her unique interpretation reflecting her distinct and rich cultural heritage enables her to adapt these pieces to the contemporary American woman.
She has employed thousands of artisans to produce her collections for prestigious stores, such as Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman, and museum stores such as The Smithsonian, The Art Institute of Chicago The Museum of Fine Arts in Boston. Her creations can also be found in catalogs and online sites for National Geographic and Sundance and. Her collections give her a distinctive presence as she sells more than 1200 styles of jewelry, textiles, accessories and ornaments in some of America’s most famous retail institutions among others.
A rebel with a cause, Pennathur is committed to running a sustainable business, both with the use of artisans to revive crafts in her native India and in the community she lives. Sudha stepped forward seven years ago to help raise funds for Bread & Roses by opening a store for one weekend a year. This year another Marin nonprofit, The Redwoods, will also benefit from the sale. A labor of love, 100% of the proceeds are distributed to the non profits and the artisans who produced them.
The Corte Madera location will provide Marinites and friends from San Francisco & elsewhere around the Bay a chance to purchase these unique gifts, as seen in major museum shops and specialty stores around the country at prices at wholesale prices or below. You will be delighted in her treasures from exotic India.
The Benefit Sale has something for every budget starting from a $1 gift item to for a one of kind $800 necklace. Each piece, regardless of the cost, is a work of art…perfectly wrought……crafted by hand, to delight a connoisseur’s heart.
"Sudha Pennathur is the most outstanding, innovative and dynamic woman entrepreneur that I know. I first met her when I was Consul General of India in New York during the 1986 -89 period, when she came to invite to a show of her traditional Indian jewellery and gift items at the Saks Department Store on Fifth Avenue. Since then I have seen her steady progress to great heights in this highly competitive field. She has made a great contribution to the promotion and marketing of high quality traditional Indian jewellery and gift items in the US. India, particularly its artisans in Rajasthan and Tamilnadu, are deeply grateful and highly appreciative of this; so are the Indian NGOs which she has been generously supporting."
-Alan Nazareth served in India’s diplomatic and consular missions in Tokyo, Rangoon, Lima, London, Chicago and New York and as India’s High Commissioner to Ghana and Ambassador to Liberia, Upper Volta, Togo, Egypt, Mexico, Guatemala, El Salvador & Belize.